Social Media Tips
One of the best ways that you can highlight all of your hard work during this campaign is by showcasing it on social media. Social media allows you to share events, information and interactions for Subaru’s "Share the Love" campaign by raising an overall awareness for your program.
Let’s start with the basics. This is a great opportunity to start using social media for your program if you do not already. Watch a step-by-step guide on how to operate your standard social platforms:
The ins and outs. Here are some additional tips to consider while using social media:
- It is important to "like" Subaru on Facebook and follow Subaru on Twitter in order to link back to them in posts and tweets, share campaign content and support the company that is giving back. The more you include them in your outreach, the better the chance they will retweet, share or engage in conversation. Your local dealership is likely active on social media as well.
- It is also important to "like" Meals On Wheels Association of America on Facebook and also follow us on Twitter. If you connect with us, we'll retweet and engage right back so that your voice is amplified even more.
- The # symbol is known as a hashtag and allows your post to be linked to a specific conversation. When tweeting anything about this campaign, be sure to include #SharetheLove. This way, anyone interested in "Share the Love" will be able to find your post promoting your activity. Although it is most common to use hashtags on Twitter, Facebook recently started utilizing hashtags as well. Learn more here.
- While Facebook has an unlimited use of characters in posts, Twitter only allows for 140. Keep this in mind before attempting to send a lengthy tweet!
- Talk with other Member programs to see what they're up to on social media by joining the Association’s discussion group on LinkedIn. Join the discussion.
Raise awareness. Simple examples of how programs have utilized each social platform:
- Johnson County Meals On Wheels used the Facebook Event function to raise awareness for its campaign activities amongst its Facebook fans. They also posted videos on YouTube to increase excitement about the Member program’s involvement and referred viewers to "like" their Facebook page.
- Subaru of Morristown tweeted about the #ShareTheLove event to raise awareness in its community.
- Cabarrus Meals on Wheels posted a video on YouTube that linked back to Subaru of Concord's website encouraging sharing by both parties.
Start sharing. Possible content that you can share on social media:
- Tease, promote or recap your "Share the Love" event.
- Share videos on YouTube of Subaru staff delivering or serving meals, an event at your dealership or your clients thanking Subaru for its support. Smart phones make this easier than ever!
- Post pictures of your events, clients or volunteers.
- Inform your followers about the "Share the Love" event in general. Encourage them to check the Meals On Wheels Association of America box when purchasing their Subaru between November 21, 2013 and January 2, 2014.
- Link to any news coverage you get throughout the campaign.
- Sample Tweets:
- It's time to #Sharethelove again! @subaru_usa will donate $250 for every Subaru sold between now and Jan. 2! Choose @_MealsOnWheels!
- Test drive a Subaru this weekend @DEALERSHIP and they'll make a $XXX donation back to @PROGRAM! #sharethelove
- We are thrilled that @subaru_usa and @DEALERSHIP have decided to #sharethelove with @PROGRAM and @_MealsOnWheels #noseniorhungry
Capture it all. Remember to save links to content or use screen captures to document what you do. A detailed summary of social media outreach will be needed for your grant application.
Questions? WE CAN HELP! Contact Lauren Fielder, our Member Communications Manager, with any questions or concerns at firstname.lastname@example.org or 571-339-1621. She’ll walk you through it!
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