Key Initiatives

The Pledge

A groundbreaking research study found that as of 2007, there were nearly 6 million seniors facing the threat of hunger. Our goal is to match that number – with 6 million people who are willing to stand up and take the Pledge to end senior hunger in America by the year 2020.

Four Pillars

MOWAA raises funds to support Four Pillars, which comprise our approach to eradicating senior hunger. The "National Campaign" enables local Meals On Wheels programs to provide the next meal to seniors at risk through grants and other resources. Through “The Center,” MOWAA empowers leaders in the senior nutrition field with training, skills and knowledge. Through the “National Response,” MOWAA works through public and private partnerships to eradicate senior hunger. "Capacity Building" allows MOWAA to improve its internal capabilities to enhance Meals On Wheels programs nationally.

March For Meals & Mayors For Meals

March For Meals is an annual national campaign, held in March of every year, and designed to increase public awareness, recruit new volunteers and increase funding for Members of the Meals On Wheels Association of America (MOWAA) Member local Senior Nutrition Programs.

The Rural Initiative

While Senior Nutrition Programs across the United States share problems common to all of them—such as a growing aging population and limited resources—Senior Nutrition Programs in rural areas face unique challenges such as time, distance, cost and labor.

Emergency Preparedness

Being prepared to respond to and recover from an emergency is one of the best ways we have of ensuring the safety of the many homebound seniors being served by Meals On Wheels programs across the country. The MOWAA Emergency Preparedness (EP) Standards and Implementation Guidelines—developed to help senior nutrition providers become better prepared to respond and recover from emergencies that have the potential to disrupt the vital services they provide—are a simple, yet powerful tool senior nutrition providers can use in their emergency planning efforts.

We All Love Our Pets (WALOP)

Until the Meals On Wheels Association of America (MOWAA) established WALOP in 2006, there was no national initiative to call attention to the importance of pets to the well being of isolated seniors.